Laura Ashley is a premium brand which offers quality products that appeal to the more discerning consumer. The range is a lifestyle statement for gardening and outdoor products.
The numerous patterns that contribute to the Laura Ashley legacy have been distilled into two main collections – Cressida and Kimono Green. The first is a traditional bright floral pattern and the other a lovely shade of green that offers a completely different contrasting ‘look’. In order to increase their success both patterns have been researched with and selected by women within the consumer profile.
Colour, pattern and quality consistency throughout the ranges are extremely important so all the fabric is made in the UK and only high grade leather and other materials have been used. The results are two ranges of products that are stylish, fashionable, desirable and most importantly saleable.
This is a compact and popular collection of metal garden products that take Laura Ashley into the garden. They would not look out of place in either an urban or country garden setting.
The unusual hanging baskets are supplied with coco liners and there are high impact specimen features for consumers to highlight different parts of their garden and /or support their plants. A bistro type table and chairs complete the effect. All are available in two colours - Chestnut and Oyster.
Practical as well as for gifts the accessories continue the quality that epitomises the brand. The tools are made with stainless steel ‘heads’ and the wooden handles are designed with a thumb rest (except secateurs) for extra comfort. Sold either as gifts in a presentation box, bag or basket or simply for practical use in the garden they offer something different for those additional sales.